Klang and Goodman

I just saw this video of James Falzone's current project. Now, not only does the music sound intriguing to me (modern interpretations of Benny Goodman classics), but the site Kickstarter looks interesting to me. It seems as though it is a way to raise money for a project. You make a video about your project, write about it, then people who want to will pledge money for it. For various incentive levels, the donors may get something. In this case, for various levels, you get a prerelease of some of the album's MP3s.